Cookie Policy

How we use cookies and similar technologies

Last updated: January 2025

Our website address is: https://alkafinancial.com

This Cookie Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.

What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Alka Financial) are called "first party cookies." Cookies set by parties other than the website owner are called "third party cookies." Third party cookies enable third party features or functionality to be provided on or through the website (for example, like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why We Use Cookies

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users and to enhance the experience on our Website. Third parties serve cookies through our Website for advertising, analytics and other purposes. This is described in more detail below.

Types of Cookies We Use

Essential Cookies

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas. These cookies are essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Examples of essential cookies we use:

Session cookies to maintain your login state
Security cookies to prevent fraud
Cookie consent preferences

Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

These cookies require your consent before they are placed on your device. You can manage your preferences for these cookies through our cookie consent banner or settings.

What we track with analytics cookies:

Page views and navigation patterns (aggregated, no user identification)
Time spent on pages (aggregate averages only)
Tool usage (tax calculator, net worth tracker) - counts by tool type only
Download events (document types downloaded, not individual users)
Search queries (aggregated keywords only, no user identification)
Geographic location (city/parish level only, not specific addresses)
Device type and browser information (aggregated)
Referral sources (domain level only)

Third-party analytics services:

Google Analytics 4 (with IP anonymization enabled)
Hotjar (for heatmaps and user experience analysis - anonymized)

All analytics data is anonymized and aggregated. We do not link analytics data to personally identifiable information.

Marketing Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

These cookies require your explicit consent and are completely optional. You can choose to accept or decline these cookies.

Marketing cookies we may use:

Conversion tracking for advertising campaigns
Social media engagement tracking (LinkedIn, Facebook)
Email marketing performance (open rates, click rates - aggregated)

Third-party marketing services (if used):

LinkedIn Insight Tag (if using LinkedIn advertising)
Facebook Pixel (if using Facebook advertising)
Email marketing platforms (Mailchimp, etc.)

How We Use Cookies

We use cookies for the following purposes:

Website Functionality: To enable basic functions like page navigation and access to secure areas of the website
Security: To prevent fraudulent activity and protect user accounts
Service Improvement: To understand how visitors use our website and identify areas for improvement
Content Optimization: To identify popular content and optimize our website structure
User Experience: To improve navigation and reduce friction in using our tools and services
Marketing: To measure the effectiveness of our marketing campaigns (with your consent)

Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on.

Google Analytics: We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google's privacy policy is available at: https://policies.google.com/privacy. We have enabled IP anonymization in Google Analytics, which means your IP address is anonymized before being sent to Google.

Hotjar: We may use Hotjar to understand how users interact with our website through heatmaps and session recordings. All data is anonymized and no personally identifiable information is collected. Hotjar's privacy policy is available at: https://www.hotjar.com/legal/policies/privacy/

Social Media Platforms: If you interact with social media features on our website (such as sharing buttons), those platforms may set cookies. We do not control these cookies. Please refer to the privacy policies of the respective social media platforms for more information.

Your Choices Regarding Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in our cookie consent banner, which appears when you first visit our website.

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to:

Accept all cookies (essential, analytics, and marketing)
Customize your cookie preferences
Reject non-essential cookies (only essential cookies will be set)

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our website or by clearing your browser cookies and revisiting our site.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. However, limiting cookies may impact your experience using our website. Here are links to the cookie settings for the most popular browsers:

What Happens If You Disable Cookies

If you choose to disable cookies, some features of our website may not function properly:

You may not be able to log in to your account
Your preferences may not be saved
Some website features may not work as expected
We will not be able to improve your experience based on how you use the site

Essential cookies are required for the website to function, so disabling all cookies may prevent you from using certain features of our website.

Cookie Retention

Different cookies are stored for different periods of time:

Session Cookies: These are temporary cookies that are deleted when you close your browser
Persistent Cookies: These remain on your device for a set period or until you delete them. Our cookie consent preferences are stored for 365 days
Analytics Data: Aggregated analytics data is retained for 2 years in anonymized form

Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. At this time, there is no standard for how DNT signals should be interpreted. As such, we do not currently respond to DNT browser signals or mechanisms.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where Can You Get More Information

If you have any questions about our use of cookies or other technologies, please contact us:

By email: alkafinancialgroup@gmail.com

By phone: (504) 788-5679

By mail: Alka Financial, 4035 Washington Ave., New Orleans, LA 70125

You can also learn more about cookies by visiting: